How to Sell What You Make: The Business of Marketing Crafts, 3rd Edition by Paul Gerhards
"A pragmatic account that will ground your right brain sensibilities in tried, true, and new ways of bringing what you make to market." --Pamela Diamond, Director of Marketing & Communications, American Craft Council
Few published books are successful. If a book makes it to a second edition it has something important going for it. This bestselling book is now in its third edition. This means that its readers have found very useful information in it and have told others that it is a worthwhile purchase.
The book includes pointers for getting started, selling, exhibiting at trade shows, pricing, and marketing to turn a hobby into a profitable business.
Updated for the digital age, with new sections on creating effective websites and blogs, marketing with social networks, selling online, and using smartphones and tablets for payments.
Previous editions sold more than 180,000 copies!
Softcover, 160 pages.